Editorial
International Journal of Wine Business Research, Volume 26, Issue 4, November 2014.
View ArticleBuying a product for an anticipated consumption situation
International Journal of Wine Business Research, Volume 26, Issue 4, Page 295-318, November 2014. Purpose – The purpose of this study is to measure the product involvement of wine buyers and to examine...
View ArticleBeyond the negative relation between return and conditional volatility in the...
International Journal of Wine Business Research, Volume 26, Issue 4, Page 279-294, November 2014. Purpose – The purpose of this paper is to examine fine wine’s safe-haven status with respect to US...
View ArticleThe winemaker as entrepreneurial marketer: an exploratory study
International Journal of Wine Business Research, Volume 26, Issue 4, Page 259-278, November 2014. Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing...
View ArticleWebsite-reflected operating characteristics of wineries’ wine clubs
International Journal of Wine Business Research, Volume 26, Issue 4, Page 244-258, November 2014. Purpose – The purpose of this empirical research is to identify the distinguishing operating...
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