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Editorial

International Journal of Wine Business Research, Volume 26, Issue 4, November 2014.

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Buying a product for an anticipated consumption situation

International Journal of Wine Business Research, Volume 26, Issue 4, Page 295-318, November 2014. Purpose – The purpose of this study is to measure the product involvement of wine buyers and to examine...

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Beyond the negative relation between return and conditional volatility in the...

International Journal of Wine Business Research, Volume 26, Issue 4, Page 279-294, November 2014. Purpose – The purpose of this paper is to examine fine wine’s safe-haven status with respect to US...

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The winemaker as entrepreneurial marketer: an exploratory study

International Journal of Wine Business Research, Volume 26, Issue 4, Page 259-278, November 2014. Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing...

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Website-reflected operating characteristics of wineries’ wine clubs

International Journal of Wine Business Research, Volume 26, Issue 4, Page 244-258, November 2014. Purpose – The purpose of this empirical research is to identify the distinguishing operating...

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